MOVE COACH
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MODULE 3: APPLY
Welcome to Module 3 of MOVE Coach. In Module 1, we coached you on how to understand the new MOVE metrics. In Module 2, we taught you how to explain them clearly.
Now, it's time to apply the metrics confidently.
Module 3 is about how QMS performs in the real world – and how you can use MOVE to plan more effectively.
Hear from our Coaching Team in the videos and download the resources to close your APPLY MOVE ring.
MODULE 3: APPLY
Welcome to Module 3 of MOVE Coach. In Module 1, we coached you on how to understand the new MOVE metrics. In Module 2, we taught you how to explain them clearly.
Now, it's time to apply the metrics confidently.
Module 3 is about how QMS performs in the real world – and how you can use MOVE to plan more effectively.
Hear from our Coaching Team in the videos and download the resources to close your APPLY MOVE ring.
CITY OF SYDNEY
Key Headline:
Positioning / USP & Why:
-
81% of audience are pedestrians
- Over four-week period, more than 93% of the Sydney metro audience reached comes from outside the City of Sydney LGA.
COACH CALL OUT:
Concentration and dwell time.
This is why time in market is so important. As people move in and out of the city week by week, new audiences are constantly entering these premium CBD environments.
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BILLBOARDS
Key Headline:
Positioning / USP & Why:
94% reach of metro markets over 4 week period (grown by x%)
COACH CALL OUT:
Optimise your campaign to align with weekly audience fluctuations. Improve delivery and unlock stronger outcomes.
THE CONVENIENCE NETWORK
Key Headline:
Positioning / USP & Why:
-
Strong reach on high-value/diverse audience segments
COACH CALL OUT:
New reach number? The network reaches 7.6 million Australians every week
GOLD COAST STREET FURNITURE
Key Headline:
Positioning / USP & Why:
-
reach 99%
- predictable travel patterns June/July and September/October school holidays
COACH CALL OUT:
Seasonality. Audiences peak twice a year. Upweight in peak times during these high traffic periods to increase audience delivery.
CANBERRA AIRPORT
Key Headline:
Positioning / USP & Why:
-
For the first time, can measure Canberra audiences through MOVE
- LF delivers scale and visibility. Airport captures high-value interstate audiences. TCN provides deep suburban coverage.
COACH CALL OUT:
Over a four-week period, our assets reach 65% of the market, delivering over 40 million impressions nationally.
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THE CONVENIENCE NETWORK METHODOLOGY
In this 30s video, James Nettlefold, Head of Data and Insights, uses The Convenience Network to challenge you to MOVE differently and think beyond legacy OOH planning, focusing on where your audience actually goes.
GOLD COAST STREET FURNITURE SEASONALITY
In this micro video, James Nettlefold, Head of Data and Insights, explains how MOVE brings Seasonality to life on the Gold Coast. Timing matters as much as location. Watch to learn more.
DURATION AND TIME IN MARKET, CITY OF SYDNEY
In this short video, Dani Farrelly, Head of Product Strategy and Sales Enablement, explains how to maximise audience reach in the City of Sydney.
LOCATION AND COMPOSITION MIX
Head of Product Strategy and Sales Enablement Dani Farrelly, coaches us through the opportunity of combining Digital Large Format Billboard location and composition to drive results.
We're here to get you match ready
Ask us any and all of your MOVE questions
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