MOVE COACH
CLOSE YOUR MOVE RINGS
WIN AN OURA RING
MODULE 3: APPLY
Welcome to Module 3 of MOVE Coach. In Module 1, we coached you on how to understand the new MOVE metrics. In Module 2, we taught you how to explain them clearly.
Now, it's time to apply the metrics confidently.
Module 3 is about how QMS performs in the real world – and how you can use MOVE to plan more effectively.
Hear from our Coaching Team in the videos and download the resources to close your APPLY MOVE ring.
MODULE 3: APPLY
Welcome to Module 3 of MOVE Coach. In Module 1, we coached you on how to understand the new MOVE metrics. In Module 2, we taught you how to explain them clearly.
Now, it's time to apply the metrics confidently.
Module 3 is about how QMS performs in the real world – and how you can use MOVE to plan more effectively.
Hear from our Coaching Team in the videos and download the resources to close your APPLY MOVE ring.
CITY OF SYDNEY
DID YOU KNOW?
The City of Sydney has the opportunity to influence 3.9M people every 4 weeks.
COACH CALL OUT:
As people move in and out of the city week by week, new audiences are constantly entering these premium CBD environments. With 93% of audiences coming from outside of the Local Government Area, start your Street Furniture planning with the City of Sydney network to maximise reach.
LARGE FORMAT BILLBOARDS
DID YOU KNOW?
QMS’ leading Digital Large Format Billboard network delivers 94% reach of the 5-cap metro markets across a 4-week period.
COACH CALL OUT:
MOVE now provides greater granularity, accounting for each site's dwell, mode of travel and loop length. Consider flighting & longer duration in market to capture audiences.
THE CONVENIENCE NETWORK
DID YOU KNOW?
The Convenience Network reaches over 7.5M Australians over a week across 470+ panels nationwide.
COACH CALL OUT:
With each site measured individually, move with your audience and focus on where they actually go, and the environments that best reach them.
GOLD COAST STREET FURNITURE
DID YOU KNOW?
Our exclusive Gold Coast street furniture network reaches 99% of the Gold Coast market, each week.
With strong seasonal visitation driving audience uplift during peak holiday periods, this is a market that rewards strategic planning.
COACH CALL OUT:
Consider upweighting your campaign during seasonal peaks to increase audience delivery.
CANBERRA AIRPORT
QMS’ powerful Canberra Airport sites deliver a seasonal 17%+ increase in audience due to Parliamentary sitting weeks.
COACH CALL OUT:
What was previously an unmeasurable market, MOVE unlocks new opportunities with Canberra now fully addressable. QMS has the only Digital Large Format sites in Canberra, reaching 1 in 5 people, and exclusivity of the Airport, consider upweighting during Parliamentary sitting weeks.
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THE CONVENIENCE NETWORK METHODOLOGY
In this 30s video, James Nettlefold, Head of Data and Insights, uses The Convenience Network to challenge you to MOVE differently and think beyond legacy OOH planning, focusing on where your audience actually goes.
GOLD COAST STREET FURNITURE SEASONALITY
In this micro video, James Nettlefold, Head of Data and Insights, explains how MOVE brings Seasonality to life on the Gold Coast. Timing matters as much as location. Watch to learn more.
DURATION AND TIME IN MARKET, CITY OF SYDNEY
In this short video, Dani Farrelly, Head of Product Strategy and Sales Enablement, explains how to maximise audience reach in the City of Sydney.
LOCATION AND COMPOSITION MIX
Head of Product Strategy and Sales Enablement Dani Farrelly, coaches us through the opportunity of combining Digital Large Format Billboard location and composition to drive results.
We're here to get you match ready
Ask us any and all of your MOVE questions
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